Direct Stimulation of Reward Centers

Experiments have been done with animals where electrodes are implanted in the brain’s pleasure center, so that animals can self-administer a dose of pleasure. The problem is that the feeling is so intense that animals will give up everything else for the stimulation.

What is rewarding brain stimulation?
Brain Mechanisms of Pleasure and Addiction (Nuclear Accumbens implants)
Motivation: Self-Stimulation in Rats
2-Minute Neuroscience: Reward System
(Mesolimbic Dopamine Pathway and Ventral Tegmental Area and Nucleus Accumbens)
Brain Reward: Understanding How the Brain Responds to Natural Rewards and Drugs of Abuse
Reward pathway in the brain | Processing the Environment | MCAT | Khan Academy
Dopamine Jackpot! Sapolsky on the Science of Pleasure

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