Minimum Viable Product (MVP) for Startups

A Minimum Viable Product or MVP is a way for a startup to show an idea to a customer with a minimum amount of time/effort invested in the MVP. The founders of the startup pick the key, essential features of the offering and create something that can demonstrate them to the customer. One of three things might happen when customers see the MVP: 1) They love it, 2) They are lukewarm but suggest ways to make it better (so the startup can iterate and improve the MVP), or 3) They really have no interest in it. Either way, the startup gains valuable information about the customers and market quickly and efficiently.

3 Awesome Minimum Viable Products (MVPs)
Minimum Viable Product – How to Build a Startup
Michael Seibel – How to Plan an MVP
MVP: Quickly Validate your Start-Up
Making sense of MVP (Minimum Viable Product)
Kathryn Minshew, Acquiring Your First Users Out of Thin Air, The Lean Startup Conference 2013
A Viable MVP In Under 2 Minutes | Design Your Startup

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